Leader Products

LEADER // AUSTRALIAN OWNED & OPERATED // FAMILY-RUN BUSINESS

Leader Products, incorporated in 1948, stands as a specialist manufacturer and distributor in the field of livestock identification systems. Additionally, the company serves as a wholesale distributor of a wide-ranging selection of veterinary and animal husbandry products.

The company’s journey in the livestock identification business began in 1950 with the introduction of the first plastic ear tags for sheep. By 1956, Leader Products had firmly established itself as the primary supplier of tags to both the Australian and New Zealand sheep industries. Building on this success, the company expanded into the production of cattle tags in the 1960s and secured a patent for its own two-piece ear tag in the 1980s. This marked a pivotal moment as the company became a pioneer in incorporating technology into various livestock identification tags, earning a reputation as a recognized world leader in the field.

As a testament to its dedication to the industry, Leader Products is solely Australian owned and operated. Beyond its presence in New Zealand, the company has established extensive representation globally, with branches in Europe, North America, South America, Asia, and Africa. The company’s products reach stock owners not only in Australia but also overseas, contributing to many government contracts. Leader Products is an approved supplier for the National Livestock Identification System (NLIS), providing both NLIS Cattle Tags and NLIS Sheep Tags.

Remaining committed to innovation, Leader Products continues to supply cutting-edge livestock identification and animal husbandry products. This commitment ensures that the company remains at the forefront of the industry, meeting the evolving needs of stock owners worldwide and contributing to advancements in livestock management and traceability.

Leader Products Size Comparison