Tru Test

Founded in 1963 by New Zealander, John Hartstone, the name Tru-Test is synonymous with livestock performance, helping thousands of farmers across the globe to increase productivity every day.

In 1963, when he was 40 and a self-described struggling farmer of dairy cows and sheep, John invented a device that could accurately measure a cow’s milk output, turning it into a globally successful product with 95% market share and tens of millions of dollars of sales. He also significantly contributed to the improved productivity of dairy farmers the world over. So what was the great idea? A meter, for measuring the milk from an individual cow. Prior to Hartstone’s invention in 1963, farmers and dairy companies couldn’t accurately measure the output of an individual cow as it was being milked.

With many livestock performance management under its belt now, Tru-Test has a world-class reputation for developing rugged reliable hardware and world-class smart technology for better farm decision-making and on-farm profitability. 

All Tru-Test solutions are grounded on accurate, reliable measurements to streamline activity and deliver timely, easy-to-understand intelligence to the fingertips of producers around the world.

Tru-Test’s smart farming solutions include Activity monitoring, which turns cow behaviour into real-time information about heat, health, reproduction, calving. Our one-of-a-kind autonomous weighing allows you to track weight and growth daily without a person in sight. We’ve also revolutionised the world of electric fencing with a solution that allows you to monitor your voltage and fence performance from anywhere in the world.

We take innovation seriously and are committed to improving the future of agriculture with smart technology and insights-driven data.