Designed specifically for retention and visibility

Enduro Tags, founded by Dr. John Steinfort in 2011, emerged as a response to the shortcomings observed in NLIS (National Livestock Identification System) ear tagging systems. Driven by a commitment to addressing design flaws, Dr. Steinfort, whose work spanned across Australia, witnessed clients grappling with unnecessary costs and time spent on retagging animals that had lost NLIS Ear Tags in conventional systems. This not only affected traceability but also added an additional task to the already demanding farm schedules.

Enduro Tags, the result of years of dedicated research, development, trials, and testing, boasts a high retention rate and innovation in NLIS farm management. The company takes pride in its products, inviting customers to read online reviews to attest to their effectiveness.

Expanding beyond NLIS ear tags, Enduro Tags now offers farm management tags with a wide range of sizes and shapes to accommodate various breeds in cattle, goats, and sheep. The focus remains on long-term tag retention for all livestock management systems, preventing post-insertion infections, and ensuring electronic functionality resilience against environmental factors. The aim is to eliminate lost RFID tags and wasted resources.

As an independently owned company based in Warragul, Victoria, Enduro Tags stands out as the sole livestock tag manufacturer in Australia, contributing to the local economy. The company’s tags are designed with an anti-snag feature, incorporating a twin-prong, twin-lock design, which has led to the highest recorded tag retention. Rigorous screening during the production cycle ensures that faulty NLIS tags are not discovered when scanning livestock.

Enduro Tags holds two contracts with ISC Pty Ltd, a statutory body overseeing the NLIS. This system has played a crucial role in enabling Australian livestock producers to access export markets globally. By creating a next-generation livestock tag system, Enduro Tags empowers customers to tag animals at an early age, providing confidence in lifetime traceability through both electronic and visual identification.

With the capability to serve national and international customers and distributors, Enduro Tags emphasizes trusted value service, excellent performance, and a commitment to delivering quality products. Through its dedication to innovation and reliability, Enduro Tags has positioned itself as a leader in the livestock tagging industry.



Fofia’s focus on technology innovation, animal welfare, and smart agriculture positions it as a key player in the livestock identification industry, contributing to the advancement of agricultural practices and ensuring the well-being of animals through electronic identification solutions.

Establishment and History: Fofia was founded in 2002 and has since become a prominent international supplier of RFID tags and readers, visual tags, and digital farm solutions.

Product Range: Fofia’s product range includes RFID tags and readers, visual tags, and digital farm solutions. These products have been widely used, with over a million tags supplied to farms spanning from the Northern Territory to Tasmania.

Professional R&D Engineering Team: Fofia boasts a professional Research and Development (R&D) engineering team with over 20 years of experience in RFID application. This expertise reflects a commitment to staying at the forefront of technology in the field.

Compliance and Standards: Fofia’s RFID products are NLIS (National Livestock Identification System) approved, demonstrating compliance with relevant regulatory standards. Additionally, these products meet global standards for the electronic identification of livestock.

Brisbane-based Processing Facility: Fofia has recently established a processing facility in Brisbane, indicating a commitment to operational efficiency and quick order processing. This facility is designed to handle high-capacity throughput, ensuring fast turnaround times for orders and high-priority dispatch for urgent requests.

Customer Service Excellence: Fofia is dedicated to excellence in customer service, ensuring that their clients receive top-notch support and efficient processing of their orders.



ZTags, a prominent player in the Australian agricultural community, has been dedicated to providing top-notch and innovative identification tags, applicators, and microchips since its establishment in 1991. The brand is committed to delivering products that ensure life-long retention and readability, catering to the diverse needs of the agricultural industry.

The comprehensive range of ZTags products includes RFID and visual tags that cover a wide spectrum, ranging from domestic pets to animals in the horticultural and viticulture sectors. These products are designed to be compliant with the official NLIS (National Livestock Identification System) scheme, incorporating RFID HDX technology for enhanced functionality.

ZTags takes pride in its unique and patented range of taggers, designed with the end user in mind. These taggers ensure safe, easy, and accurate tag application, enhancing the overall user experience.

In 2014, ZTags strategically joined forces with Datamars, a globally recognized leader in high-performance unique-identification solutions, specializing in RFID technology. This collaboration has further strengthened ZTags’ position in delivering cutting-edge products to the agricultural community.

ZTags remains committed to the Australian agricultural community, consistently delivering high-quality and innovative products. The brand emphasizes customer focus and technical expertise, ensuring that their offerings meet the evolving needs of the industry.

For those looking to purchase ZTags products, the brand encourages customers to explore and buy their innovative solutions, underscoring the commitment to providing reliable and effective identification tools for the agricultural sector.

Tallytags (by Swingertags)

Tallytags, headquartered in Wagin, WA, is the go-to instant solution for visual sheep tags, catering to Western Australia and customers across Australia. Renowned for providing a fabulous and cost-effective tagging service, Tallytags has become a trusted name in the industry with millions of tags shipped nationwide.

The registered brand prides itself on delivering excellent value to its clients through the design and production of super tough tags. These tags are built to last a lifetime, featuring indelible ID marked by deep indent hot-foil stamping. This ensures not only durability but also superior practical quality, meeting the real-world tagging needs of customers in the agricultural sector.

With a commitment to quality and reliability, Tallytags has positioned itself as a reliable partner for those seeking efficient and durable visual sheep tags. The brand’s presence in Wagin, WA, underscores its focus on serving the local community, while its nationwide shipping capability extends its reach to customers throughout Australia. Whether for individual farmers or larger-scale operations, Tallytags aims to provide a comprehensive and cost-effective tagging solution for all needs.

Leader Products


Leader Products, a specialist manufacturer and distributor of livestock identification systems, has been a pioneer in incorporating advanced technology into livestock identification for nearly 50 years. As a solely Australian owned and operated family-run business, Leader has been a key supplier of tags to the Australian and New Zealand sheep industries, establishing its dominance in the market.

The company’s influence extends globally, with its products reaching Europe, North and South America, Asia, and Africa, showcasing its commitment to serving the international agricultural community. Notably, Leader Products is an approved supplier for the National Livestock Identification System (NLIS), providing NLIS Cattle Tags and NLIS Sheep Tags, further solidifying its role in supporting livestock traceability.

Eartags Warehouse expresses appreciation for Leader’s outstanding range of tag shapes and sizes, highlighting the versatility of their products. With an extensive color range offering 19 options, Leader ensures that customers have choices that suit their preferences and needs. The company’s commitment to innovation is evident in their environmentally friendly recycled tags, aligning with contemporary sustainability practices.

Leader’s recognition as a registered user of the Australian Made logo underscores its dedication to local manufacturing and product quality. The collaboration between Ear Tags Warehouse and Leader reflects a shared commitment to providing customers with a diverse range of high-quality, innovative, and environmentally conscious livestock identification solutions.